Being primarily an education campaign, its main purpose was to assist certain B2B marketers on creating the right content technology investment. This was done by the use of an infographic, webinar, slideshare, white paper as well as a live presentation in order to spotlight the specific tools that end up maximising the power of content. The campaign results were truly staggering with 125 webinar participants, 5,000 views on Slideshare, 1,700 leads as well as a million dollars being generated.